Enzo’s Monday Motion #65: Split Screen
One of the oldest tricks in cinema is the split screen. See how this technique still has it’s value in different forms.
A love story
Let’s start of with a fictional short story, which is of course about love. The story is about the similarities of two people who still have to meet each other. The split screen emphasis the parallels by telling two stories at the same time. The movie directed by Griffiths was entirely shot on a Nokia N8 mobile phone.
Hillary or Donald?
Jeep used the upcoming elections as an angle for their new model introduction. In a world existing of two opposites Jeep tries to unify The States with the spot “Free to be”. By not picking a side they are the more mature one ánd avoid loosing potential clients.
The split screen serves the the previous short by showing the similarities. What unites us is stronger than what divides us. Concept by McGarryBowen New York and directed by James Cheung and Cliff Skeete.
Out of Energy
The next spot gives an extra dimension to the use of the split screen. When you run out of fuel you can charge yourself with some fresh juice. The split screen works therefor as an energy bar. Big up for the storyboard artist who came up with the the nice transitions. Concept by Wahrheit Vienna and produced by Pingpong Vienna.
Before and After
A more artsy use of this technique is easily found in music videos. Nathan Boey created a nice video for the song Bad::Better of Fine Times. How much do you dare to change yourself to save your relationship? In this case the split screen is to visualise the before and after state.
Back to automotive where Fiat chooses and artistic way to present the muscled version of the Fiat 500. The split screen over here isn’t showing a difference or similarity, but simply duplicating the screen. You get twice of the car you pay for!
What’s also interesting on a conceptual and visual level is the mirroring effect. The viewer is constantly mislead if the shot is mirrored or mot. Concept by FCB Chicago, directed by Jared Eberhardt and produced by Partizan Films.
H&M is well known for their collaborations. In this case not with a celebrity but another brand KENZO. In a series of short interviews they show of their collection and at the same time tell a personal story.
Here the function of the split screen is to blow up a detail, which quickly gives a rich feeling to a other wise simple shot.
Wether it’s bringing your product to life, or letting your customers star in your spot; characters bring an extra layer of emotion of emotion to your commercial.
Enzo Greco is Motion Director at Born05.