Tagged: nike

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Enzo’s Monday Motion #115: Camera Pans

After my hibernation it’s time to turn the holiday mode into action! I serve you five commercials which will turn your head. Play Ball Nike kicked of this NBA season...

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Enzo’s Monday Motion #104: Shoes

Kicks, trainers, loafers, sneakers, or boots. Lace up for five different spots about shoes. Football Let’s start sportive with the (indoor!) football shoe of Nike. The tiny courtyard demands explosive...

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Enzo’s Monday Motion #103: Particles

From solid geometrical patterns to organic flowing liquids. Particle animations are always a feast to watch and strong in directing attention. With this technique it’s impossible to stop with one...

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Enzo’s Monday Motion #98: Infinite Zoom

This week we go to infinity and beyond with five never ending commercials. Form Follows Concept Director Oscar Hudson based the concept of Bonobo’s music video ‘No Reason’ around Hikikomori;...

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Enzo’s Monday Motion #91: Hyperlapse

Hyperlapse, flow motion, stop motion timelapse… The technique has many names, but it boils down to a fluent camera movement over long distance. Why is it so powerful and how...

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Enzo’s Monday Motion #90: Copy

The power of words is not the first thing that pops in your mind when it comes to motion. Without great words (a.k.a. story) there’s nothing to show. This is...

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Enzo’s Monday Motion #82: The Message

Brands know their power in the media. Recently they’ve taking this responsibility to the political stage. A World of understanding Wether you’re travelling abroad or walking in your home town:...

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Nike: What are girls made of?

In tijden van onzekerheid is het een geruststelling dat merken een kant kiezen. Dat zag je maar al te goed bij alle Superbowl commercials vorige maand. En het is te...

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Enzo’s Monday Motion #75: Sports

Let’s kick of the year with some nice animated spots! Here are six new infomercials. Number Crunching I love motion as a tool of communication and expression but I love...

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Binge-watch reclame

Series kijken, we houden er van. We praten niet meer over koetjes en kalfjes, maar over Frank Underwood en Walter White. In Nederland heeft 1 op de 5 huishoudens een...