Author: Enzo Greco

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Enzo’s Monday Motion #95: Idents

Sometimes directors and motion designers need to tell a story in 5 seconds. TV networks are many times the clients for these mini spots a.k.a. idents. Question Everything The programmes...

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Enzo’s Monday Motion #94: Infomercials

It’s time for our frequent guest: Infomercials. Check out six strong and convincing infomercials especially selected for you. Awareness The majority of infomercials are meant to sell products or service...

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Enzo’s Monday Motion #93: Food

Do not watch this menu of motion when you’re hungry. I warned you… Superfood Breakfast We kick of with the most important meal of the day: a healthy smoothie filled...

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Enzo’s Monday Motion #92: Real Mash Up

This set of half a dozen spots isn’t accidentally combined. The consistency lays exactly there: in the randomness of production techniques. Frame by Frame Motion studio Super Very More delivered...

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Enzo’s Monday Motion #91: Hyperlapse

Hyperlapse, flow motion, stop motion timelapse… The technique has many names, but it boils down to a fluent camera movement over long distance. Why is it so powerful and how...

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Enzo’s Monday Motion #90: Copy

The power of words is not the first thing that pops in your mind when it comes to motion. Without great words (a.k.a. story) there’s nothing to show. This is...

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Enzo’s Monday Motion #89: Audio Driven

If there ever is an edition where you rather put on your headphones than your glasses it’s this one. Another set of audio based spots are specially lined up. Lurpak...

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Enzo’s Monday Motion #88: Characters

Who needs live action actors when you can work with the more talented animated version..? From Milk to Cheese Who doesn’t remember the Got Milk campaigns (including the best campaign...

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Enzo’s Monday Motion #87: Colour

Whatever brings colour to your life, is worth while. No surprise it plays such a big role in commercials. Mesmerising Canvas Danil Krivoruchko is a director who loves the play...